ticket update:

Due to overwhelming demand, we have paused ticket sales to assess availability. Please use the “waitlist” button below to indicate your interest in purchasing tickets. Mission 34 will reach out should additional tickets become available.

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Meet the Rock Stars

Mary Martha Felkner

Doctor, Author & Aficionado of Healing

"A 'New Type of Tough' to me is doing the work of your life: peeling back the layers of who you are and embracing bit by bit ALL of what you learn about yourself- your warts, weaknesses, and flaws as well as your gifts, skills and beauty."

Vote for Mary Martha

Pheriby Bryan

Professional Dancer & Suicide Prevention Advocate

"To me, A New Type of Tough means ridding ourselves of the fear of talking about mental health by creating an open and honest community."
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Vote for Pheriby

Ashley Sigmon

Small Business Owner & Queen of "All Things Mahjong"

"To me, A New Type of Tough means redefining what real strength looks like. It's not about pushing through silently- it's about having the courage to ask for help, support others, and talk openly about mental health.

Vote for Ashley

Jackson Edwards

Insurance Sales Representative & Lover of Life

"When I think of Mission 34 and their slogan, I think of being intentional with every relationship I have, whether or not I know the person. When being intentional and curious about someone else's life, you never know how big of an impact you may make."

Vote for Jackson

Ed McMahan

Managing Partner at Falfurrias Capital Partners, Civic Leader & Music Lover

"We have lived with the impact of mental health challenges in our family and appreciate the toughness that it requires to overcome challenges that don't present as physical illnesses."

Vote for Ed

Bill Noble

Senior Principal with Trust Company of the South, Community Advocate, & Hooked on Fairways and Favorite Playlists

To me, a New Type of Tough is being brave enough to be vulnerable, and willing to speak about and share your problems. The flip side is to be a great listener and supporter to people when they reach out for help! There is no shame in admitting you need to talk with someone. As the great R.E.M. song says, ”Everybody hurts… sometimes”… one of my favorite songs.

Vote for Bill

$25,000 Headliner Platinum Sponsor

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$10,000 Rock Star Gold SponsorS

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$7,500 Encore Silver SponsorS

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$5,000 Jam Session Bronze SponsorS

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$2,500 Fan Club Community SponsorS

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rocking HOSTS

A special thank you to those who help make this event possible.

Tammy & Kelvin Anderson
Catherine & Jeff Armstrong
Nancy & Alan Atwell
Erin & Chuck Baldecchi
Midge & Jerry Barron
Tracey & Joe Bernard
Cindy & Paul Bohne
Heather & Sean Bonner
Molly & Banks Bourne
Kitty & William Bray
Scott & Russell Bryan
Katherine & Tom Bunn
Christina & Trip Caldwell
Susan & Dan Caldwell
Susan & Bob Calton
Kim & Jack Cobb
Kim & Chris Collins
Kathy & Bragg Comer
Katharine & Mike Cowan
Lynn & Elliott Crutchfield
Leslie & John Culbertson
Amy & James Donahue
Blair Donald
Brook & Chris Edwards
Jane & Bubba Eubanks
Kory Eubank & Jeff Mathis
Leila & Thomas Evans
Olga & Jay Faison
Lea & Mike Finegan
Heather & Tom Finke
Carrie & Carl Fisher
Cassell & John Fitzhugh
Kristin & Joe Foster
Jennifer & Bill Fox
Debbie & Scott Frail
Jenny & Bill Fuller
Amy & Scott Gakenheimer
Mary Jane Gallagher & Chris Christy

Michele & Eric Goodwin
Christie & Steve Hinshaw
Page & Martin Hull
Deborah & Jerry Hullinger
Jane & Tommy Hunter
Courtney & Bill Hyder
Jessica & Camp Jenkins
Nancy & James Johnson
Tara & David Julian
Libby & Jim Kelligrew
Patty & Chris Lambert
Gail & John Laughlin
Anne & Thomas Layton
Tara & Matt Livingston
Amy & Rob Lovett
Cathy & Robert McBride
Liz & Greg McIntosh
Kimbrel & Trip Morris
Amy & Dave Nielsen
Denny & Brian O'Leary
PerMar & Jon Olin
Tonja & Scott Padgett
Shepherd & Grey Poole
Rebecca & Mark Riopel
Paige & Art Roselle
Jeannie & Matt Salisbury
Debbie & Mike Scott
Bobbie & Thad Sharrett
Susan & Jim Sigman
Mary & Eric Sheridan
Ashley & Aaron Smith
Kristin & Brett Smith
Ann & Welford Tabor
Jane & Trey Tune
Noelle & Jeff Vandiver
Margaret & Bill Wood
Susan & Jim Yuhas