Tickets are limited!

Check back for tickets! Tickets go sale October 28.

Meet the Rock Stars

Mary Martha Felkner

Doctor, Author and Aficionado of Healing

"A 'New Type of Tough' to me is doing the work of your life: peeling back the layers of who you are and embracing bit by bit ALL of what you learn about yourself- your warts, weaknesses, and flaws as well as your gifts, skills and beauty."

Vote for Mary Martha

Pheriby Bryan

Professional Dancer & Suicide Prevention Advocate

"To me, A New Type of Tough means ridding ourselves of the fear of talking about mental health by creating an open and honest community."
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Vote for Pheriby

Ashley Sigmon

Small Business Owner & Queen of "All Things Mahjong"

"To me, A New Type of Tough means redefining what real strength looks like. It's not about pushing through silently- it's about having the courage to ask for help, support others, and talk openly about mental health.

Vote for Ashley

Jackson Edwards

Insurance Sales Representative & Lover of Life

"When I think of Mission 34 and their slogan, I think of being intentional with every relationship I have, whether or not I know the person. When being intentional and curious about someone else's life, you never know how big of an impact you may make."

Vote for Jackson

Ed McMahan

Managing Partner at Falfurrias Capital Partners, Civic Leader & Music Lover

"We have lived with the impact of mental health challenges in our family and appreciate the toughness that it requires to overcome challenges that don't present as physical illnesses."

Vote for Ed

Bill Noble

Senior Principal with Trust Company of the South, Community Advocate, & Hooked on Fairways and Favorite Playlists

To me, a New Type of Tough is being brave enough to be vulnerable, and willing to speak about and share your problems. The flip side is to be a great listener and supporter to people when they reach out for help! There is no shame in admitting you need to talk with someone. As the great R.E.M. song says, ”Everybody hurts… sometimes”… one of my favorite songs.

Vote for Bill

SPONSORS

Falfurrias Capital is a Charlotte-based private equity firm focused on partnering with management teams to help grow middle-market businesses across various industries.

Acrisure Mortgage
‍Purchase, refinance, construction and renovation loans—tailored to meet the unique needs of homebuyers, homeowners and partners nationwide.

Adams Beverage
Family-owned since 1937, with a passion for beverages and a commitment to top-quality service.

Scoop Charlotte
a hyper-local advertorial website devoted to keeping local women up to the minute on their local scene.

Frenzel Properties
‍is a full-service residential real estate brokerage firm that strives to provide exceptional representation for buyers and sellers.

Arthur Elliott is the agency built to create growth at the speed of your brand.

Regions Securities
the Regions Securities team delivers unparalleled financial solutions and expertise across a variety of industries.

rocking HOSTS

A special thank you to those who help make this event possible.

Tammy & Kelvin Anderson
Catherine & Jeff Armstrong
Nancy & Alan Atwell
Erin and Chuck Baldecchi
Midge and Jerry Barron
Tracey & Joe Bernard
Cindy & Paul Bohne
Heather & Sean Bonner
Molly and Banks Bourne
Katherine & Tom Bunn
Helen Burns
Christina & Trip Caldwell
Susan & Dan Caldwell
Susan and Bob Calton
Kim & Jack Cobb
Kathy and Bragg Comer
Leslie and John Culbertson
Blair Donald
Jane and Bubba Eubanks
Leila & Thomas Evans
Olga & Jay Faison
Lea & Mike Finegan
Heather & Tom Finke
Carrie and Carl Fisher
Cassell & John Fitzhugh
Kristin and Joe Foster
Jennifer & Bill Fox
Debbie & Scott Frail
Jenny & Bill Fuller
Amy & Scott Gakenheimer
Mary Jane Gallagher

Michele & Eric Goodwin
Nance & Heather Henley
Christie & Steve Hinshaw
Kristin & Patrick Hobson
Page & Martin Hull
Jane & Tommy Hunter
Courtney & Bill Hyder
Nancy & James Johnson
Tara & David Julian
Libby & Jim Kelligrew
Patty & Chris Lambert
Jen & Chris Latta
Gail & John Laughlin
Anne & Thomas Layton
Tara & Matt Livingston
Amy & Rob Lovett
Cherie & Matt McDonald
Liz & Greg McIntosh
Kimbrel & Trip Morris
Amy & Dave Nielsen
Denny & Brian O'Leary
Tonja & Scott Padgett
Paige & Art Roselle
Jeannie & Matt Salisbury
Debbie & Mike Scott
Bobbie & Thad Sharrett
Mary & Eric Sheridan
Kristin & Brett Smith
Ann & Welford Tabor
Jane & Trey Tune
Noelle & Jeff Vandiver
Margaret & Bill Wood